Sunday, August 29, 2010

[N181.Ebook] Download The Heavenstone Secrets, by V.C. Andrews

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The Heavenstone Secrets, by V.C. Andrews

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The Heavenstone Secrets, by V.C. Andrews

SECRETS ARE AT HOME HERE . . .

The Heavenstone sisters live with their mother and father in a grand old mansion in bluegrass Kentucky. Semantha, the younger and prettier one, is afraid of so many things— darkness, strange noises, mysterious whispers in the night. But nothing frightens her more than her sister, Cassie. She is older and wiser, and always telling Semantha what to do, what to wear, and how to behave around those wicked boys at school. Semantha has her eye on one special guy—but Cassie has other plans for her. In the Heavenstone house, big sister knows best.

. . . AND THERE’S NO ESCAPE.

When tragedy strikes like a lightning bolt from heaven, Semantha’s life becomes a living hell. Under Cassie’s constant, watchful eye, she feels like a prisoner—a helpless pawn in her sister’s cruel game. When Cassie begins wearing their mother’s clothes and vying for their father’s affections, Semantha realizes she must bring their twisted sibling rivalry to an end . . . before a new generation is born.

  • Sales Rank: #798651 in Books
  • Published on: 2009
  • Released on: 2009-12-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x 1.10" w x 4.19" l,
  • Binding: Mass Market Paperback
  • 464 pages

About the Author
One of the most popular authors of all time, V.C. Andrews has been a bestselling phenomenon since the publication of Flowers in the Attic, first in the renowned Dollanganger family series which includes Petals on the Wind, If There Be Thorns, Seeds of Yesterday, and Garden of Shadows. The family saga continues with Christopher’s Diary: Secrets of Foxworth, Christopher’s Diary: Echoes of Dollanganger, and Secret Brother. V.C. Andrews has written more than seventy novels, which have sold more than 106 million copies worldwide and been translated into twenty-five foreign languages.

Excerpt. � Reprinted by permission. All rights reserved.
1

An Announcement

When I was just fourteen years old, my world began to sink in and collapse like a punctured balloon. Whatever happiness I enjoyed slowly leaked out and disappeared. It took me a while to notice and realize it. I was just like someone who, gazing at his car one day, saw that he had a flat tire. When did that begin to happen? he might wonder. I knew when it had begun to happen for me.

One night at dinner a week after my birthday, Daddy put down his knife and fork, folded his hands, and cleared his throat. Cassie and I believed that whatever he was about to say had nothing whatsoever to do with his business or his finances. There was a rule at our table that none of that would be discussed at dinner. And that was true even if Daddy had something wonderful about the business to announce to us, such as a large increase in the profits of one of our stores or our stores beating out the famous chain stores nearby. Whatever the good business news was, he wouldn't say a word about it until after dinner or maybe not until breakfast the following day. For some reason, breakfast was not as sacred a meal as dinner. Of course, dinner was more elegant, with our expensive china and silverware, linen napkins, and the imported tablecloth that Mother had bought on one of their European trips.

My responsibility was to set the table, light the candles in the gold candle holders, and after dinner put everything away or in the dishwasher and washing machine. Cassie helped Mother prepare the food, and I helped both of them serve it. Mother was an excellent cook, always coming up with new and interesting recipes, and Cassie was a quick study. She could replicate almost anything Mother had made a day after she had made it. Twice when Mother was sick with the flu, Cassie "leaped to the helm," as Daddy would say, and created dinners that were as wonderful as what Mother made. Even I had to admit it, although Cassie was far more interested in Daddy's opinion.

At the beginning of dinner, we were to lower our heads while Daddy recited a prayer, but Cassie never lowered her head. I knew both of my parents were aware of it, just as they were in church, but neither forced her to do it. It suggested to me that maybe they were as afraid of her as I was, which, of course, made no sense. How could parents be afraid of their own daughter?

"Your mother and I have an announcement to make," Daddy began this particular evening, and then he stroked his perfectly trimmed and groomed rust-brown goatee. It was a gesture that was always followed by a very serious pronouncement. Another sign was the way his emerald-green eyes brightened. At forty-eight, he was by anyone's measure still a very handsome man, with a perfectly proportioned straight nose and firm lips. He kept his hair a little longer than most businessmen his age, but it was always trim and neatly brushed. Even though he didn't work outdoors, he had a robust complexion, and because he was six feet two inches tall with wide shoulders, he looked fit and strong. Mother always said that when he was wearing jeans and a short-sleeved shirt instead of his suit, he looked like a lumberjack.

His father had named him Teddy after Teddy Roosevelt and, according to family history, made sure he understood that he had to be as courageous, as loyal to the truth and to what was right, and as strong in body and mind. He was fond of telling Daddy, "Charge up that hill! And no matter what, never surrender!"

Daddy's pausing made what he was about to tell us even more important. I held my breath and glanced at Cassie, who sat with a smirk on her lips. She looked as if she knew what he was about to say and already did not approve.

"Your mother," Daddy continued, reaching to his right to take her hand, "is pregnant."

I know my mouth widened with surprise, and I was sure my eyes swelled, but Cassie's smirk only grew deeper. She leaned slightly forward, folding her hands on the table the way Daddy folded his before a serious pronouncement.

"Is that wise at your age, Mother?" she asked very calmly. "You're forty-two."

"Women in their forties are having children. Your mother is in perfect health, Cassie, and Dr. Moffet is very optimistic about her having a healthy and successful pregnancy," Daddy replied before Mother could.

"Of course, Dr. Moffet would say that. We're good customers."

Daddy sat back, displeased with her, which was very unusual to see.

"Doctors don't have customers, Cassie. They have patients, and a good doctor is not motivated by profit the way a businessman should be."

"Then there are no good doctors," Cassie said.

Cassie never backed down from what she said or believed. When she was very little and she was reprimanded or forbidden to do something, she would hold her breath until her face reddened so that Mother would relent or to get Daddy to compromise. She once went two days without eating a morsel because she was in a sulk.

"I was hoping you girls would be as happy about this as we are," Mother said, battling back the disappointment I could see she felt.

"I am," I said, perhaps too quickly.

Cassie glared at me for a moment and then formed her smile mask. "Of course, we're happy, but naturally, we're worried, too, Mother."

"Don't be," Mother said firmly. "I'll be fine. It will all be fine."

"We hope so," Cassie said, but the way she said it made it clear that she was full of skepticism. She always managed to speak for me, saying "we" whenever she was going to offer an opinion about something that could have an effect on us both.

"In any case," Daddy continued, "I would like both of you to take this into consideration and do whatever you can to make things easier for your mother during the next seven months. I know you both already do quite a lot, but..."

"Then you are already two months pregnant?" Cassie asked quickly.

"Yes, Cassie, I am."

"Why didn't you tell us earlier?" she followed sharply, her eyes narrowing. "There are so many ways to confirm a pregnancy earlier."

I suddenly felt as if the table had been spun around, and Cassie was the mother and Mother was the daughter. When Mother didn't answer, Cassie continued, "Why didn't you let us know you were both thinking of having another child?"

Mother looked at Daddy. They both seemed flustered.

"We weren't...it wasn't something we were sure we...what difference does that make?" Daddy shouted. "We're telling you how things are now."

"Obviously," Cassie replied. "But why didn't you decide to do this years ago?"

"The truth is, Cassie, I've been trying to get pregnant for some time now. I've been to see fertility doctors and specialists, and finally, something has worked," Mother told her softly. She smiled. "With the two of you young adult women now, things will actually be much easier. You can help me take good care of the new baby, be like two little nannies. When you're able and free, of course," she added.

"Why shouldn't we be able and free?" Cassie retorted.

"Oh, you both will have your own busy lives, I'm sure. Actually, I'm not worried about it. It's a good time for me. I look forward to it," Mother added. She smiled at Daddy and took his hand again. "Of course, we're hoping...we'll soon know whether or not...if..."

"If it's a boy," Daddy said, smiling. He turned to Mother, and they looked at each other as if they were alone and both twenty years younger.

"We've already decided we will name him Asa. Nothing would please your father more," she told us.

They continued to look at each other with such love and gratitude that it brought tears to my eyes. I glanced at Cassie. She looked as if she would set the house on fire. She jerked her eyes toward me and I looked down quickly. Later, she told me our parents had no idea what they were getting themselves into, what they were getting us all into.

"I don't understand," I said. "Why do you say that?"

"This world we're in will be turned topsy-turvy," she said, "so get ready to stand on your head."

Then she marched off to her room and shut the door.

Which reminded me of Cassie's Third Commandment: Don't ever do anything to make her unhappy.

However, Cassie wasn't wrong. No matter what I thought about her and what I think about her now, she really wasn't wrong very often. Our house and our lives did start to change, but I didn't think they went topsy-turvy. On the contrary, to me, it was as if a brand-new sunlight was streaming in through our windows, lighting up the dullest corners, brightening colors, and making furniture and artifacts sparkle. I think Mother thought that, too, because she went about the grand house as if she were seeing it for the first time. During the next two months, she changed the arrangement of some furniture and worked harder at polishing and vacuuming and having Cassie and me polish and vacuum. She had window cleaners and rug cleaners, painters doing touch-ups. She bought new lamps and even some new kitchen appliances, and took more interest in our landscaping.

"Why is all of this suddenly so important? She acts as if the new Messiah is coming," Cassie muttered.

I nodded, not because I, too, saw it as being over the top but because I saw it as wonderful. Cassie looked at my face and added, "She's being ridiculous, behaving like some newlywed. If all of these things had to be done, why weren't they done for us as well?"

"Maybe they were," I dared to suggest. She pursed her lips and pulled back her head. "I mean, right before you were born and then right before I was."

"Nothing was changed then, Semantha. Daddy used to think this house was as sacred as a church. You know how he feels about our family's history. Most of it is exactly as it has been for nearly eighty years. No new bride, no matter how she was supposedly loved, would dare interfere with that. We are the Heavenstones!" she declared, as if that explained everything.

"Oh," I said.

Of course, I thought then, Why is Daddy permitting her to do all of this now? But I didn't dare ask. I didn't have to ask. Cassie was prepared to give me an explanation.

"Men," she continued in one of her loud whi...

Most helpful customer reviews

37 of 40 people found the following review helpful.
So far removed from VC Andrews it's not funny
By M
Sigh. Where do I start? The cardboard characters? The simplistic yet contrived family secrets and insanity, the predictable sibling rivalry, or the yawn-inspiring revelations? Let's not forget the recycled TITLES (April Shadows/Girl in the Shadows ---> Secrets in the Attic/Secrets in the Shadows ---> Heavenstone Secrets/Secret Whispers) This particular book is even more disappointing after you read the synopsis for its sequel (which can be accessed at the 'Complete VCA' site - a truly fine and wonderful site. Despite my feelings for Andrew Neiderman himself, I certainly don't hold it against the site)

Andrew Neiderman isn't even trying anymore. He writes his own novels and usually releases at least one a year (not including these "VCA" books) and I don't feel any passion in these books. When VCA died over 20 years ago, Neiderman did a good job of finishing the books she was unable to finish. He deserves kudos for that. And even though some people didn't like the Cutler series, I enjoyed it, and am happy he wrote the Dawn books. Landry and Logan series weren't as good, but still enjoyable.

Then he did the Orphans miniseries... and the VCA collection was never the same again. Longtime fans of VCA - myself included - have watched in dismay and disgust as disappointing after increasingly disappointing series are given VCA's good name. If Neiderman wants to keep writing these books - though if he apparently doesn't care to try anymore, why even bother? - then at least give VCA her dignity back and write these tween books under HIS own name. The brilliant mind who penned the Flowers in the Attic series as well as the Heaven series does NOT deserve to have her name on this embarrassingly poor book.

If Neiderman does derive some sort of enjoyment of writing these books, then it's better that he write them under his own name. These books don't have any of the old VCA feel to them, even. These stories resemble nothing of Flowers in the Attic or Heaven, or Audrina, and people who start with a new VCA book (not knowing of the real VCA books) have commented on how surprised they are at this bad writing.

For goodness' sake, Mr. Neiderman. This has gone on long enough! How many books did VCA write? 11! How many years? Not even a decade! How many books did YOU write? About 50! How long? Almost 25 now! The horse has been long dead, time to bury it, flogging just makes the problem worse. VCA didn't do ANYTHING to deserve her name being abused like this.

She spun out fine villains like Malcolm and Olivia Foxworth, Damian and Vera Adare, Tony Tatterton and Luke Casteel along with Kitty Setterton/Dennison. Let's not forget Clara Sue and Philip Cutler, and Grandmother Cutler and Pa and Emily Booth... I'm surprised that since Neiderman made such good villains in the Cutler series, he's making crappy, one-dimensional villains now.

VCA's (the real VCA, of course) made her series about not just families, but GENERATIONS. In Seeds of Yesterday, Malcolm and Olivia Foxworth have been long dead, but their hate and their deeds still leak down to the younger generations... Leigh, Heaven, and Annie were all tormented and lusted after by Tony, Emily tortures Lillian and then her granddaughter... you get the idea. There's none of that family secrets/generational thing here (and hasn't been for a long time, actually. Rain and Willow were both half-@$$ed on family secrets and very sparse, and after that, no more as Neiderman started writing shorter series.

One thing I miss a lot is the keyhole and stepback images. That was briefly restored (for the Attic Secrets series) and then dropped again. I loved the stepbacks because of the family/character picture groups. It was fun to try to identify them and see who was who (or wonder at the inaccuracies, like the one in Garden of Shadows). Some might think that covers are trite compared to the book itself, but these stepback images/family pictures were classic. And now what do we have? Cassie (at least I think so, because of the facial expression on the girl, even though Semantha's the main character of this book)

Why has the formula been changed? Cassie? Semantha? SEMANTHA??? We had Heaven, Dawn, Ruby, Melody, Rain, Willow... and then all of a sudden it stopped. And now we have stupid, horribly misspelled names like Semantha.

And as a final insult to VCA... you know what the cover of this book says? (Yes, I have seen/held the book myself) It says... 'From the creator of Flowers in the Attic'. I almost did a double-take, just to make sure that I had read the statement correctly. How insulting to Ms. Andrews herself!

Yes, seriously. That's what the book cover says, and if you also click on the book here on its page to enlarge it, you can see for yourself! Hello, publishers? Are you paying attention? Andrew Neiderman is NOT V.C. Andrews!

8 of 8 people found the following review helpful.
Another stamp on my "don't BUY IT" thoughts about new VCA
By S. A. Smestad
I really wanted to like this one... I tried to give it a shot. But UGH! I mean really - It was so forced. The whole premise of how poor Semantha has everything happening because she won't stand up for herself. The Dad and Mom were completly controlled by their children namely Cassie and for what? Nothing turned out well. I am not interested in the new book at all. I have no desire to find out what will happen to Semantha .. maybe I would read it if it was about Anna. But no - no desire to see further of Sementha's lack of identity.

7 of 7 people found the following review helpful.
Lacking an intelligent character
By Solace Winter
This novel only works because the main character, despite being a fourteen-year-old girl in a public school in modern times, is the most naive fourteen-year-old ever. And unfortunately that also makes the book nearly unbearable.

Semantha (yes, spelled that way) is so oblivious to very obvious things that I found myself putting the book down for days without wanting to read it. What's sad is at the beginning of the novel I thought, "This is the V. C. Andrews story-telling I remember." It did not take me long to eat my words. I do not remember the books being so horribly predictable before. And the lies Cassie is able to tell with no one figuring it out is astounding.

I wish V. C. Andrews would go back to the days of Flowers in the Attic, Dawn, or Ruby, or even Heaven. Not this drivel.

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Friday, August 27, 2010

[H910.Ebook] Download Ebook Mastering Xcode 7 and Swift (iOS App Development for Non-Programmers Book 3), by Kevin McNeish

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Mastering Xcode 7 and Swift (iOS App Development for Non-Programmers Book 3), by Kevin McNeish

Mastering Xcode 7 and Swift (iOS App Development for Non-Programmers Book 3), by Kevin McNeish



Mastering Xcode 7 and Swift (iOS App Development for Non-Programmers Book 3), by Kevin McNeish

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Mastering Xcode 7 and Swift (iOS App Development for Non-Programmers Book 3), by Kevin McNeish

After reading this book, I now have a complete understanding of Xcode! Kevin's unique way of teaching makes it easy to learn through text and lots of videos! Kevin is simply the best in teaching the non-programmers like myself. Don't just get this book, get the whole series! It's well worth it! - iBook Reviews

If you're an experienced developer attempting to break into iOS development, or if you are totally new to programming and just trying to make a start, I recommend the entire series (Book 1, 2, and 3). They WILL get you over the hump, and get you going in mobile development on the iOS platform! - Earl D

Extensive, In-Depth Coverage of Xcode 7!
Mastering Xcode and Swift contains the most in-depth coverage of Xcode that you will find! It is a deep dive into the tools and technologies of Xcode and Swift.

Includes Step-By-Step Instructional Videos!
Mastering Xcode and Swift includes over a dozen step-by-step instructional videos that help you perform the detailed instructions in the book.

What You Will Learn
This book helps you master techniques including:

  • Creating an app architecture that lets your app run on iOS devices, the Apple Watch and Apple TV
  • How to use all of the iOS user-interface controls
  • Best practices for implementing Core Data
  • In-depth coverage of using table views to manage lists of data
  • Making the most of the user interface Auto Layout model
  • Mastering Dynamic Type
  • Implementing In-App Purchases
  • And much more!
Real-World Sample Code Projects
This book comes with nearly 30 sample code projects that demonstrate the technologies of Xcode and Swift. It also includes classes you can add to your own projects that make building iOS apps far easier!

About the Author
Kevin McNeish is a featured writer and blogger for iPhone Life magazine as well as author of the best-selling iOS App Development for Non-Programmers book series, winner of the prestigious Publishing Innovation Award. Kevin is creator of iOS apps including iElectionDay (awarded iPad App of the week), Robot Tic-Tac-Toe and is also Chief Software Architect of Oak Leaf Enterprises, Inc. He has a knack for explaining difficult concepts in a way that you can truly understand.

Learn to create Apps for the iPhone & iPad. Scroll up and click the Buy button now!

Follow Kevin on Twitter: @kjmcneish
On his blog: iphonelife.com/blogs/kevin-mcneish

  • Sales Rank: #661097 in eBooks
  • Published on: 2013-12-09
  • Released on: 2013-12-09
  • Format: Kindle eBook

About the Author
Kevin McNeish is a featured writer and blogger for iPhone Life magazine as well as author of the best-selling iOS App Development for Non-Programmers book series, winner of the prestigious Publishing Innovation Award. Kevin is creator of iOS apps including iElectionDay (awarded iPad App of the week) and is also Chief Software Architect of Oak Leaf Enterprises, Inc. He has a knack for explaining difficult concepts in a way that you can truly understand.

Most helpful customer reviews

11 of 13 people found the following review helpful.
A must buy for any person
By hcri50
I rarely write reviews, but this will be my 2nd review of a book. I was asked to help one of my friends to re-perpose one of the courses that I have created for the iPad, iPHone. I found out that I was in over my head REAL FAST.
After buying for over $300.00 of books, I noticed that nothing was making sense. TILL I BOUGHT THIS BOOK, This gentleman knows on how to take a complicated material and lay it out for the common person.
Do not even hesitate, buy the book and you will not regret it.
I did not buy Book 1, for I knew most of what was covered. But Book 2 and Book 3 is a God Send.
robert

4 of 4 people found the following review helpful.
Great way for a Newbie to iOS to Get to See How it Works
By james
At a high level it really gave me a better understanding on creating an App, well it is a prototype App. But, to easily be walked through and how the basics work and with videos for each chapter to back-up the writing, great job!

I actually bought Books 1 and 3 too, since I really liked how the book is written and the ease of understanding it I. I have spent a month trying to watch on-line videos on just creating a basic App but never got a chance to understand what or why on how it was being done. I am truly pleased to have stumbled across the the Book 3 that gave me a sample and got me hooked.

Thank you again for your time and making this easy for me, a newbie to iOS

2 of 2 people found the following review helpful.
TOO GOOD
By jonathan christensen
The books keep getting better as you get through the series! I want book 4 as soon as possible! Highly recommended

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Wednesday, August 18, 2010

[K224.Ebook] Fee Download Three Complete Novels (Psycho, Psycho II, and Psycho House), by Robert Bloch

Fee Download Three Complete Novels (Psycho, Psycho II, and Psycho House), by Robert Bloch

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Three Complete Novels (Psycho, Psycho II, and Psycho House), by Robert Bloch

A collection of three complete novels by the author of Psycho follows the continuing escapades of Norman Bates in Psycho, Psycho II, and Psycho House.

  • Sales Rank: #246942 in Books
  • Published on: 1993-09-01
  • Released on: 1993-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x 1.75" l,
  • Binding: Hardcover
  • 503 pages
Features
  • Psycho,Hitchcock, Robert, Bloch
  • Signed
  • Bates, Motel, Horror, Film

Most helpful customer reviews

9 of 9 people found the following review helpful.
Psychotically good.
By Aaron Synn
I was a fan of the movie and to a lesser extent, the sequels. After viewing the movie 'Hitchcock' I became curious about Bloch's original versions.
I really enjoyed all three of these stories. They were very well written and fairly quick reads.
Very cool stuff.

5 of 5 people found the following review helpful.
A cool collector's item for Psycho fans, but with one VERY unfortunate problem!
By Matthew T. Hurwitz
This would be the perfect way to have all 3 of Robert Bloch's PSYCHO novels on your bookshelf in one volume, except for one ridiculous oversight:

The final chapter of the original PSYCHO novel is cut off, midway through!

The last sentence of this edition's reprint of PSYCHO is: "Mother killed them. That's what he said, but it was a lie."

There is SUPPOSED to follow, from there, several more paragraphs of Norman/Mother's internal monologue culminating in one of the classic lines made famous by the film: "Why, she wouldn't even harm a fly..." But it's all missing.

So, be warned. You may want to consider purchasing the 3 novels separately instead, as they are each available cheaply.

5 of 5 people found the following review helpful.
great book
By Sharen Nyberg
The first book and the movie were pretty close. I was surprised at who done it at the end of the third story.

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Monday, August 9, 2010

[D727.Ebook] Fee Download The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

  • Sales Rank: #14911 in Books
  • Published on: 2016-01-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l, .67 pounds
  • Binding: Paperback
  • 224 pages

Most helpful customer reviews

14 of 15 people found the following review helpful.
See the marketing forest for the trees!
By PhillyMusicLover
As a business owner, marketing is the highest form of leverage you can employ. There's a reason Steve Jobs always approved every piece of marketing material put out (even when they were the largest company in the world).

This book does an amazing job of taking a broad topic of "Marketing" and make sense of it all, especially concepts for a small to medium business (not Nike or any form of brand advertising). This is not a marketing textbook where the tactics they employ require millions to make a dent. This book makes perfect sense and breaks it down into easy to understand chunks. If you need your marketing dollars to be an investment (positive ROI) and not an expense (negative ROI), this is the book.

Without a doubt, the best marketing book i've read. It's exactly what I was looking for and i'm glad I bought it. Author clearly knows what he's talking about (just read the sample and you'll see what i'm talking about). Don't hesitate to buy this book, it's as legit as they come. I will be re-reading it over and over to suck all of the knowledge out of it.

5 of 5 people found the following review helpful.
and as professor of marketing teaching college--not a better more accurate marketing book to read
By Amazon Customer
I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.
David Jewell

0 of 0 people found the following review helpful.
I Use This for My Marketing Class
By Amazon Customer
I teach Intro to Marketing at the University of Washington (Bothell campus). It is an aid to the basic textbook, which is pretty dry stuff. Most texts really don't delve into the practical side of actually "doing" marketing in a real business. Case studies, while having some value, are typically focused on larger businesses, leaving small and medium size business marketing out of the picture.

This book is nicely laid out in 9 discreet sections, each with a focus in the process. Direct response marketing (and its mindset of spend a dollar, and get a return of more than that) is a critical tool for the business marketer and this book is perfect for this. Combine this book with Dan Kennedy's book on direct marketing and you'll know more about generating revenue in a business than most every graduate with a business degree.

Oh, and in the Kindle form it is only $2.99! Jeez, what a deal!

Thanks Allan!

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Friday, August 6, 2010

[W736.Ebook] Fee Download Fundamental Anatomy, by Walter Hartwig PhD

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Fundamental Anatomy, by Walter Hartwig PhD

Fundamental Anatomy presents essential human anatomy and embryology in a readable and well-illustrated concise text. Written in narrative form, this reader-friendly textbook provides the conceptual framework that will help students master the structure and function of human anatomy.

Using a systems-based approach, Fundamental Anatomy emphasizes organizational and development and insightfully integrates embryology for a more thorough understanding of adult gross anatomy.

A companion Website offers the book's fully searchable online text.

  • Sales Rank: #1846365 in Books
  • Brand: Brand: LWW
  • Published on: 2007-02-23
  • Original language: English
  • Number of items: 1
  • Dimensions: .67" h x 7.02" w x 9.98" l, 1.58 pounds
  • Binding: Paperback
  • 304 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

2 of 3 people found the following review helpful.
What you need to know
By M. Selco
This book has everything you need to know bolded plus extra. If you want to get the basics you can skim through for the bold or read the entirety for everything. An easy read for the subject matter.

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Monday, August 2, 2010

[C656.Ebook] Download HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,”

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HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,”

NEW from the bestselling HBR’s 10 Must Reads series.
Most teams underperform. Yours can beat the odds.

If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results.

Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and advice you need to:

• Boost team performance through mutual accountability
• Motivate large, diverse groups to tackle complex projects
• Increase your teams’ emotional intelligence
• Prevent decision deadlock
• Extract results from a bunch of touchy superstars
• Fight constructively with top-management colleagues


Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing

  • Sales Rank: #53580 in Books
  • Published on: 2013-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 5.50" w x .75" l, .46 pounds
  • Binding: Paperback
  • 208 pages

About the Author
No Bio

No Bio

Kathleen M. Eisenhardt is the S. W. Ascherman M.D. Professor of strategy at Stanford’s School of Engineering and co-director of the Stanford Technology Ventures Program. She is the coauthor of the award-winning book Competing on the Edge: Strategy as Structured Chaos and is the recipient of numerous awards for her research. She lives in Palo Alto, California.

No Bio

No Bio

No Bio

Most helpful customer reviews

18 of 20 people found the following review helpful.
Most teams self-destruct. Don’t let that happen to yours.
By Robert Morris
This is one in a series of anthologies of individual articles that the editors of Harvard Business Review consider to be the “must reads” in a given business subject area, in this instance teamwork. I have no quarrel with any of their ten selections, each of which is eminently deserving of inclusion. Were all of these article purchased separately as reprints, the total cost would be $60 and the value of any one of them exceeds that. Given the fact that Amazon now sells this one for only $13.53, that’s quite a bargain. The same is true of volumes in other series such as “Harvard Business Review on….” and “Harvard Business Essentials.” I also think there is great benefit derived from the convenience of having a variety of perspectives and insights gathered in a single volume

In all of the volumes in the “10 Must Read” series that I have read thus far, the authors and HBR editors make skillful use of several reader-friendly devices that include “Idea in Brief” and “Idea in Action” sections, checklists with and without bullet points, boxed mini-commentaries (some of which are “guest” contributions from other sources, and graphic charts and diagrams that consolidate especially valuable information. These and other devices facilitate, indeed expedite frequent review later of key points later.

Those who read this volume will gain valuable information, insights, and counsel that will help them to boost team performance through mutual accountability, motivate large and diverse groups to tackle complex projects, increase their teams emotional intelligence, prevent or resolve decision gridlock, extract collaborative results from a group of superstars, and disagree constructively with colleagues at all levels and in all areas of the given enterprise.

Here are three brief passages that are representative of the quality of the articles from which they are excerpted as well as of the quality of the other seven articles in this volume.

From “The New Science of Building Great Teams,” Alex (“Sandy”) Pentland: “With remarkable consistency, the data showed that the most important predictor of a team’s success was its communication patterns. Those patterns were as significant as all other factors – intelligence, personality, talent – combined. In fact, the researchers could tell which teams would outperform simply by looking at the data on their communication, without even meeting the members.”

From “The Discipline of Teams,” co-authored by Jon Katzenbach and Douglas Smith: “A team’s essential discipline comprises five characteristics:

1. A meaningful common purpose that members of the team have helped shape.
2. Specific performance goals that flow directly from the common purpose.
3. A mix of complementary skills between and among members.
4. A strong commitment to how the work gets done.
5. Mutual accountability.

“Once the essential discipline has been established, a team is free to concentrate on the critical challenges it faces.”

From “How Management Teams Can Have a Good Fight,” co-authored by Kathleen Eisenhardt, Jean Kahwajy, and L.J. Bourgeois III: “How can managers encourage the kind of substantive [principled] debate over issues that leads to better decision making? We found five approaches that help generate constructive disagreement within a team:

1. Assemble a heterogeneous team, including diverse ages, genders, functional backgrounds, and industry experience.
2. Meet together as a team regularly and often.
3. Encourage team members to assume roles beyond their obvious product, geographic, or functional responsibilities.
4. Apply multiple mind-sets to an issue.
5 Actively manage conflict by mitigating interpersonal conflict.

If you read nothing else on building better teams, read these ten classic articles from Harvard Business Review.

5 of 6 people found the following review helpful.
Couple of really good articles, but a bit short on content
By Anne
I really like the HBR Must Reads series, but this book seemed attenuated and lacking in more current thought leader criteria. Still worth a look, but The Discipline of Teams is arguably the best selection. Wish there was more content.

0 of 0 people found the following review helpful.
to be my favorite out of HBR’S 10 Must Reads (2013)
By Amazon Customer
I found the article, Eight Ways to Build Collaborative Teams (Gratton & Erickson, 2007), to be my favorite out of HBR’S 10 Must Reads (2013). Building a team that knows how to work together is a tremendous benefit in today’s growing business culture. The article proposes that “the qualities required for success are the same qualities that undermine success” (Gratton & Erickson, 2007, p. 56). These qualities for building collaborative teams are being large, virtual participation, diversity and the high educational levels. This article suggests using the eight ways to build collaboration in teams with complex and major initiatives. They refer to the large actions that companies need to make to stay competitive or change to create value.

Gratton and Erickson began by researching fifty-five large teams that seems to demonstrate high levels of collaboration in order to find similarities in their practices (2007). What they found were four categories in which all the businesses seems to “overcome substantially the difficulties that were posed by size, long-distance communication, diversity and specialization” (Gratton & Erickson, 2007, p. 58). The four categories were executive support, HR practices, strength of the team leader and the structure of the team. The rest of this review breaks down each of the four categories in which the authors came up with their eight ways to build collaborative teams.

Executive Support

“At the most basic level, a team’s success or failure at collaborating reflects the philosophy of the top executives in the organization” (Gratton & Erickson, 2007, p. 59). Top leaders have to (1) invest in signature relationship practices. Gratton and Erickson found that “in every case the company’s top executives had invested significantly n building and maintaining social relationship throughout the organization (2007, p. 60). But it is not enough just to invest in this for employees, executives need to (2) model collaborative behavior. People should see the top leaders working hand in hand with others. “A senior team’s collaborative nature trickles down throughout the organization” (Gratton & Erickson, 2007, p. 63). Another area executive support is needed is by (3) creative a gift culture. This gift culture is made up of leaders investing time, energy and resources in mentoring and coaching. It should be evident in both themselves personally and throughout the entire organization. The huge benefit of this practice is that it allows people within the organization to build the networks they need to do the work they have been tasked with across the company (2007).

HR Practices

Surprisingly, Gratton and Erickson’s research showed, reward systems didn’t have a noticeable effect on collaborative behavior in the companies they interviewed. More so, it was the human resources signification investment to (4) ensuring the requisite skills and (5) supporting a sense of community that made a significant impact for collaborative teams (2007). When HR departments intentionally made sure teams had specific relational skills necessary for working with others it displayed in team performance. HR should invest in teaching employees “appreciating others, being able to engage in purposeful conversation, productively and creatively resolving conflicts and program management” (Gratton and Erickson, 2007, p. 66). Their studies also showed “While a communal spirit can develop spontaneously, we discovered that HR can also play a critical role in cultivating it, by sponsoring group events and activities” (Gratton and Erickson, 2007, p. 68). By investing in relational skills and providing informal opportunities for employees to gather together, a leader can encourage better cooperation and collaboration.

Strength of the Team Leader

It is very important for the collaboration of a team to have the correct leader. Gratton and Erickson speak to the importance of ‘flexibility’ as a quality of managers (2007). This means that organizations need to (6) assign leaders who are both task- and relationship-oriented. “They make the goal clear, engaged in debates about commitments, and clarified the responsibilities of individual team members. However at a certain point in the development of the project they switched to a relationship orientation” (Gratton and Erickson, 2007, p. 70). Leaders that can change their style during a project are more likely to lead a successful collaborative team.

Team Formation and Structure

The complex nature of team-member can stifle the goals a team is working toward, especially when they do not know each other. Gratton and Erickson found that “when 20% to 40% of the team members were already well connected to one another, the team had strong collaboration right from the start” (2007, p. 71). This shows it is important to (7) build on heritage relationships in order to build team collaboration. These heritage relationships have already invested time and effort in building trust with each other. The one pitfall that can move a team away from collaboration with this practice is “if not skillfully managed, too many of them can actually disrupt collaboration. When a significant number of peole with the team know one another, they tend to for strong subgroups” (Gratton and Erickson, 2007, p. 72). This can cause a divisive nature within the team that will work against accomplishing collaboration. A way that teams can limit certain friction within the group setting is for there to be an (8) understanding of role clarity and task ambiguity. Gratton and Erickson state, “Collaboration improves when the roles of individual team members are clearly defined and well understood” (2007, p. 72). When people know, specifically, what they are supposed to be doing and how their role impacts the whole, leaders limit the need for sharing when it isn’t needed. It also empowers those who are highly skilled to work independently on their portion. Given this practice, teams can be successful if they are “composed of specialists who had deep expertise in their given function , and each person had a clearly defined role” (Gratton and Erickson, 2007, p. 73).

If team can practice the eight ways above they will succeed in working together on complex tasks or projects. Gratton and Erickson summarize this article by saying, “Strengthening your organization capacity for collaboration requires a combination of long-term investments – in building relationships and trust, in developing a culture in which senior leaders are role models of cooperation – and smarter near-term decisions about the ways team are formed, roles are defined, and challenges and takes are articulated” (2007, p. 74). Once a company can articulate these practices it will overcome the four traits that are crucial to successful teams but can also undermine them; size, virtual, diversity and expertise. The authors conclude this article well when they state “Companies can assemble the breadth of expertise needed to solve complex business problems – without inducing the destructive behaviors that can accompany it” (Gratton and Erickson, 207, p. 74).

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HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,” PDF

HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,” PDF

HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,” PDF
HBR's 10 Must Reads on Teams (with featured article “The Discipline of Teams,” PDF