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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib
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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.
- Sales Rank: #14911 in Books
- Published on: 2016-01-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .51" w x 6.00" l, .67 pounds
- Binding: Paperback
- 224 pages
Most helpful customer reviews
14 of 15 people found the following review helpful.
See the marketing forest for the trees!
By PhillyMusicLover
As a business owner, marketing is the highest form of leverage you can employ. There's a reason Steve Jobs always approved every piece of marketing material put out (even when they were the largest company in the world).
This book does an amazing job of taking a broad topic of "Marketing" and make sense of it all, especially concepts for a small to medium business (not Nike or any form of brand advertising). This is not a marketing textbook where the tactics they employ require millions to make a dent. This book makes perfect sense and breaks it down into easy to understand chunks. If you need your marketing dollars to be an investment (positive ROI) and not an expense (negative ROI), this is the book.
Without a doubt, the best marketing book i've read. It's exactly what I was looking for and i'm glad I bought it. Author clearly knows what he's talking about (just read the sample and you'll see what i'm talking about). Don't hesitate to buy this book, it's as legit as they come. I will be re-reading it over and over to suck all of the knowledge out of it.
5 of 5 people found the following review helpful.
and as professor of marketing teaching college--not a better more accurate marketing book to read
By Amazon Customer
I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.
David Jewell
0 of 0 people found the following review helpful.
I Use This for My Marketing Class
By Amazon Customer
I teach Intro to Marketing at the University of Washington (Bothell campus). It is an aid to the basic textbook, which is pretty dry stuff. Most texts really don't delve into the practical side of actually "doing" marketing in a real business. Case studies, while having some value, are typically focused on larger businesses, leaving small and medium size business marketing out of the picture.
This book is nicely laid out in 9 discreet sections, each with a focus in the process. Direct response marketing (and its mindset of spend a dollar, and get a return of more than that) is a critical tool for the business marketer and this book is perfect for this. Combine this book with Dan Kennedy's book on direct marketing and you'll know more about generating revenue in a business than most every graduate with a business degree.
Oh, and in the Kindle form it is only $2.99! Jeez, what a deal!
Thanks Allan!
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