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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners, by David Dranove, Sonia Marciano
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Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
- Sales Rank: #284646 in Books
- Published on: 2005-08-05
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 6.40" l, .92 pounds
- Binding: Hardcover
- 240 pages
From the Inside Flap
Continuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere.
Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer.
Setting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness—and help you profit from it.
The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you.
Using the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker—whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.
From the Back Cover
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
- Measuring your firm's competitive advantage
- Analyzing opportunities and threats in your industry
- Responding to a competitor's strategy and pricing
- Coping with entry into new markets
- Positioning your firm against the competition
- Developing a sustainable, long-term competitive advantage
- And much more
About the Author
DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.
SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.
Most helpful customer reviews
15 of 15 people found the following review helpful.
Overview of the latest ideas about strategic planning
By Rolf Dobelli
This concise guide to strategy offers an excellent basic introduction to business strategy. David Dranove and Sonia Marciano not only outline their own benefits-minus-cost ("B - C") approach to strategy; they also usefully summarize the essentials of other widely accepted approaches, most notably that of Harvard Business School professor Michael E. Porter. They write lucidly, avoid academic jargon and stay focused on the essentials without burdening the reader with unnecessary detail. They illustrate their discussion with examples drawn from actual business successes and failures and two case studies, one from the airline industry and the other from the health-care industry. We recommend this book to beginning managers looking for a strategy primer. Experienced strategists can turn to it for a refresher course in fundamental business truths.
24 of 28 people found the following review helpful.
Substantial, Comprehensive, and Thought-Provoking
By Robert Morris
The last time I checked, Amazon and its online partner Borders sell more than 53,000 different books on the general subject of strategy. Presumably this number will continue to increase as organizations become more actively involved with formulating and then executing an effective strategy.
What we have here is one of the volumes which comprise a series produced by faculty members at the Kellogg School of Management at Northwestern University and on faculties elsewhere. In this instance, co-authored by Kellogg's Daniel Dranove and Sonia Marciano, Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School.
I feel obligated to suggest at the outset that none of the volumes in this series is an "easy read." On the contrary, each requires but will generously reward a careful consideration of its contents which are carefully organized within nine chapters which range from "Getting Ready to Do Strategy" (with Samsung providing the illustrative example) to "Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market." Case studies in and of themselves can be very informative. In this volume, the use of these three and others is especially effective as a means by which to illustrate both common business situations as well as the key points made in the article in which each case study is included.
Those who read this book are provided with an abundance of concepts, tools, and frameworks from which they can select those which are most appropriate and then, key point, make whatever modifications as may be necessary to accommodate the specific needs, interests, resources, and objectives of a given organization.
For whom will this volume be most valuable? There are several constituencies which include undergraduate and graduate students if business and their instructors as well as those who have recently earned a business degree and are now embarked on their career. Moreover, I think this book will be of substantial benefit to more experienced executives (regardless of the size or nature of their organization) who require -- and can handle -- a rigorous, at times daunting examination of how to formulate and then implement an effective strategy, and, how to obtain and then sustain support of it throughout the given enterprise. There are several reasons why such initiatives seldom succeed, among them being the inherent difficulty of charting an appropriate course and then remaining on it. Even the best of maps and Horatio Nelson at the helm cannot save a sinking ship.
Those who share my high regard for this book are urged to check out Henry Mintzberg and co-authors' Strategy Safari, Lawrence Hrebiniak's Making Strategy Work, Vijay Govindarajan and Chris Trimble's 10 Rules for Strategic Innovators, and Alfred Marcus' Big Winners and Big Losers as well as The Strategy-Focused Organization.
5 of 5 people found the following review helpful.
Concise and easy to undertand text on strategy.
By Aaron Reule
This is pretty much the easiest to understand and comprehend book on strategy. It was written by the faculty of one of the definitive schools on strategy. Do I need to say more? Lets put it this way, read this before taking any upper level class on brand strategy and you will be far ahead of the curve and will be able to bring more enlightened discussions into the classroom.
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